Domain authority is one of the chief elements of a website’s success. So, how does one build a high DA score?
You will find many arguments on the internet about whether Domain Authority matters or not. While Google may not officially consider it, there’s no denying it’s a vital factor in the world of SEO today.
A lot of websites, blogs, and marketing channels depend on a site’s domain authority to judge its next step.
This includes whether they should affiliate with a domain or not or if they should interlink or guest post with them. So, why is it important, and how do you go about building it? Let’s dive in and find out.
What Is Domain Authority?
Domain authority is a scoring method developed by Moz—an SEO tool developer. It’s a metric score that allows the checker to understand the quality of pages and content on a domain. The spam index allows you to understand if the domain indulges in any black hat SEO techniques.
The more shady techniques a website will use, the lower its rank will be. While good websites like Forbes, Wikipedia, etc. have all high scores, such as 80 or above—out of 100. That’s why, in the SEO community, it’s considered a vital element of a domain’s quality.
Does Domain Authority Impact SERP Ranks?
Domain authority is a metric created by Moz, as mentioned before. Google doesn’t officially recognize this as a measure for excellent or high-ranked websites.
However, it’s more of a determinant of the websites that are more likely to or are already highly ranked in SERP.
Therefore, treat it like a measurement tool, not a way to higher ranks. All you need to do is improve your website’s domain authority to increase its chances.
The target for your website is to have low spam, higher quality content, more backlinks, interlinks, etc.
Once tended to, it would have all the fundamental essentials needed to rank higher in SERP.
Increase Your Domain Authority (DA) With These 4 Tactics
The best way to increase your website’s domain authority is by improving your website’s quality. Fire up a DA PA checker and analyze the current score of your website.
Then, keep on checking your DA score as you follow these steps to improve it.
So, without further ado, here are the four tactics you can use to increase your website’s domain authority.
Writing Good Content – Engage the Audience
Have no doubt about high-ranked websites posting high-quality content regularly.
The one common trait among the websites with higher scores is that they regularly post content that woos their audience. This includes solutions, quality, and information.
So, what do you need to aim for when writing content? The three major things you need to remember are:
- Provide Answers: Users on the internet are searching for answers. The more answers you provide through your content, the better it will be for your content’s quality.
- Solutions: Google searchers are often hunting for solutions. Whether it’s in the physical world or virtual, you need to tend to their queries and provide viable solutions.
- Information: Informative value is the key to any sort of content. By the time a reader scrolls through your writing, they must have learned something new.
Aim for these three key essentials of any high-ranked website’s content. You can easily create an aura of credibility around your website.
As click rates and your user’s trust increase, your website’s ranks will increase as well.
Acquire Backlinks From High Authority Websites
You need to acquire backlinks from other websites—preferably those with higher DA authority. What will these backlinks do?
It will help the crawlers understand that your website is endorsed by other credible domains.
As your backlinking strategy begins to bring traffic to your domain, it will increase your own DA scores in the process.
Therefore, focus on bringing higher quality backlinks from other websites to improve your chances.
Audit Your Own Domain
Audit your own domain, or in other words, figure out what’s holding back your website.
In order to do that, you need to find three significant problems during auditing and fix them, and they are:
- Remove Bad Links: Bad links are one of the major parts of the problem. Therefore, find any links to pages that don’t work and remove them—including from other domains.
- Orphaned Pages: Orphaned pages are the ones in your domain that do not interconnect with other pages. Either connect them by interlinking or remove them entirely.
- Loading Speed: The speed of your website’s loading on either desktop or mobile phone devices is yet another critical factor. Make sure the loading speeds of your pages are optimal.
If you tend to these three elements, it’s a guarantee you’ll see a jump in your domain authority.
Improve Internal Linking & Site Map
Lastly, you have to make sure your content is interlinked throughout your domain. As mentioned in the point before, you need to remove orphaned pages and bad links.
If your content is interlinked to your website but doesn’t work, then that needs to be fixed.
Therefore, it’s imperative that you focus on building a proper site map to ensure your website’s high DA score.
How Much DA Score Do You Need?
The simple answer to this question is “the higher, the better.” Websites with higher DA authority tend to have higher ranks in SERP.
As mentioned throughout this article, it’s not necessarily a Google metric, as it’s developed by Moz.
However, higher DA scores indicate your website’s overall prowess, including the four tactics. So, here are two things you need to understand:
Best To Worst DA Scores
The first thing to understand is the impact of DA Scores and which one is considered better. Let’s analyze a few points from 1 to 100 and analyze them:
- 1-20 DA score indicates bad websites with a lot of spam
- 30-40 is the most common DA score but not among high-ranked websites
- 40-50 is considered average, and it’s a good place to be
- 50-60 is a good domain authority score
- Anything above 60 is excellent and considered a website with the least spam
Therefore, always aim for 50 or higher scores.
Figuring Out Your DA Score
Now, how do you find out which spectrum of DA score you have? Here’s how to do with a domain authority checker:
- Run a DA PA Checker
- Enter your website’s URL
- Click on Check Authority and wait
This is how you can easily check the DA score of your website using either of the two tools.